Best Sancup 2025 Apply to bid

26 November 2025

Auction Times in your Region:

04:00 - Los Angeles
07:00 - New York
12:00 - London
13:00 - Oslo
13:00 - Amsterdam
15:00 - Moscow
16:00 - Dubai
20:00 - Hong Kong
20:00 - Taipei
21:00 - Seoul
23:00 - Melbourne/Sydney

Best SanCup 2025

25th Anniversary edition

We're proud to welcome you to the 2025 edition of Best SanCup - our annual auction featuring the most exceptional coffees from the Sancoffee community.

And this year is extra special: it marks 25 years of Sancoffee, and we're celebrating with a collection that honors our history and looks boldly to the future.

From long-standing member farms to new voices from our partner smallholder associations across Campo das Vertentes, each lot reflects the terroir, care, and vision behind every bean.

 
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Sancoffee

 
 
Certified corporation Sustainability Awards
Certified corporation Sustainability Awards

Global Judges. Local Legends.

Explore the award-winning coffees of best SanCup 2025 — one of the most anticipated moments of the year for our cooperative producers and partners. Now in its sixth edition, the competition continues to raise the bar for quality and innovation.

Sample Set 2025
Sample Set 2025
Sample Set 2025
Sample Set 2025
Sample Set 2025
Sample Set 2025
 

Best SanCup 2025 sample set

$200.00 Usd

Ordering samples allows you to taste each lot prior to the auction and be ready to bid!

Sample Set Contains:

  • 15 samples of 150 grams each
  • International shipping included
 

Unique taste for a unique region

Campo das Vertentes

Unique taste for a unique region
Altitude

Altitude: Avg. 1,030m

Climate

Climate: Mild temperatures, dry harvest season, ideal for post-harvest

Recognition

Recognition: Protected Geographic Indication since 2020 Sancoffee has been the region's quality leader since 2000, proudly showcasing our unique profiles to the world.

 

About best SanCup

Best SanCup is Sancoffee’s annual auction, showcasing the most exceptional coffees from our members and smallholder partners across Campo das Vertentes, Brazil.

Each year, the top lots are carefully selected through a multi-phase cupping process involving both national and international juries. The auction highlights the diversity, quality, and innovation of our region, and connects producers directly with roasters around the world.

Now in its 25th anniversary edition, best SanCup is more than an auction — it is a celebration of the journey we’ve been on for the past 25 years, and the people, coffees, and values that brought us here.

 
 
 
 

FAQ's

If you're new to online coffee auctions, here's a quick overview of how it works:

Q. How do I participate in an auction?
  1. Register and create a V-Auction Account

    • To join any V-Auction event, you must create a V-Auction account. During registration, you'll need to agree to our Auction Platform's Terms & Conditions. This step ensures we can verify your identity and that you understand and accept our policies.
  2. Accept the Bidding Agreement

    • Each auction has its own bidding agreement. To place bids and order samples, you must accept the specific agreement for the auction you wish to participate in.
    • Please complete the application with as much information as possible to facilitate the review process.
  3. Discover more auctions!

    • Your V-Auction account grants you access to all coffee auctions hosted by V-Auction.
    • Remember, you must apply to bid in each separate auction, even if you already have an account.

If you have any questions or need assistance, please reach out to our support team sancoffee@v-auction.com. We're here to help!

Q. How does this type of auction work?

A. The most important part of any auction is the bidding. Specialty coffee auctions work as a 'Helmsman' style auction also known as multi-unit. It works like this:

  • Open bidding starts and continues on all lots simultaneously until each and every lot has received an initial bid.
  • As soon as each lot has received a bid, the auction clock for each lot, starts ticking down from 3 minutes towards zero.
  • Every time a bid is placed, the clock resets to 3 minutes remaining.
  • Once the clock reaches zero, the auction is over and the winners are declared.

This means the full value is achieved for each and every coffee in the auction. This is because the outcome for each coffee is tied to the outcome of the auction as a whole. The more people bid, the more the coffees remain available across the whole auction. This means the producers will receive good value for their coffee and we will all contribute to the sustainability of their farming.

Q. How do I place bids in the auction?

A. Bids can be made in one of three ways:

  • Next Suggested Increment: Click the "Bid" button, then "Confirm" to bid at the next increment.
  • Higher Amount: Enter an amount higher than the current increment in the text box, click "Bid", and then "Confirm".
  • Auto Bidding: Set a maximum amount you are willing to spend. The system will automatically bid on your behalf up to this amount. If the bidding exceeds your set amount, you will need to place another auto-bid to continue.
Q. What happens after I win a lot?

A. Payment for auction lots is due in full within 15 days after the auction date. Please ensure you are familiar with the Terms & Conditions you agree to when registering for the auction.

If the winning bidder does not pay within this time, the lot will be offered to the second-highest bidder.

After the auction closes, we will contact you to arrange payment, contracts, and shipping. Once agreed upon, payment can be made via bank or wire transfer. Other options are available and can be discussed as needed.

For destinations not served by our certified coffee importers, full payment is required before the coffee leaves the country of origin.

Questions about the auction?

We're here to help!

Feel free to reach out to us via email, and our team will get back to you as soon as possible.

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